Upon learning that Warner Bros. Harry Potter-branded chocolate was being sourced from child slavery in 2008, the Harry Potter Alliance embarked on a campaign demanding Fair Trade chocolate instead. Not in Harry's Name follows from the belief that products inspired by the series should not be complicit in the injustices it criticizes.
The HPA partnered with Free2Work, who determined that the chocolate products had earned an F grade for worker conditions that violated human rights. These findings inspired action from hundreds of thousands of fans, from signing petitions to sending letters. The campaign continued for years, with ongoing discussions taking place and contributions from J.K. Rowling, anti-slavery organization Walk Free, and prominent YouTubers.
In late December of 2014, the Harry Potter Alliance was notified that Warner Bros. would make all Harry Potter-branded chocolate Fair Trade or Utz certified, marking an unprecedented victory in the realm of fan activism.